Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps to
rank your site higher than the millions of other sites in response to a search
query. It is the process of getting traffic from the “free,” “organic” or
“natural” search results on search engines.
It is a marketing Strategy
different from traditional marketing where we make our online presence to get
more ROI.
